I work as an independent advisor to C-Level and board at several leading e-commerce brands, providing support on topics such as
-channel planning and optimisation
-internationalisation and scaling
-analytics and tracking
-hiring and interview process
-m & a planning and readiness
-funding readiness (from seed to IPO)
The Chief Marketing Officer at a large e-commerce company said recently: Matt´s shrewd approach to planning, and enthusiastic, hands-on support has allowed us to significantly exceed our business targets.
I also run campaigns, independently for start ups or alongside client teams for larger companies, specialising in
-feed management and optimisation
-conversion rate optimisation
-KPI set up and tracking
For complex projects, I build bespoke teams of marketing consultants through my company CBLN DIGITAL.
Our clients get comparable levels of campaign and project management as they would from an agency, but also benefit from more flexible ways of working , more face time with experienced marketing people, and fairer cost structures, including performance and equity models.
The founder and MD of a high growth start-up recently said: Within one month of taking over the accounts from our previous agency, our web traffic increased by 49%, cost per click over Adwords and Facebook decreased by 14% and click through rates improved by 40%. Overall return on our ad spend has continued to rise each month.
I´m a Google Partner with specialisations in Search Ads, Mobile Ads, Shopping and Display.