marketing & editorial consultant
Paid and organic search. Display. Workshops and training. Market research. Forecasting and planning. M & A readiness.
Audits. Strategy. Campaign plans. Workshops and training.
Proofreading and copyediting. Internationalisation and translation services (commercial, film and radio).
Creation of new businesses, serving as advisor or co-founder.
I´m originally from Birmingham, in the UK, and have lived and worked in Berlin since 2013. I speak German at around b2 level, but regularly work with clients where German is the main language used. In addition to consulting, I´m also the co-founder of a start-up, volunteer at two NGOs, and am working on a novel-in-progress.
I´ve worked in marketing since 2008, both client and agency side. Since becoming self-employed in 2015 I´ve partnered with a number of fantastic brands, agencies, authors and NGOs. There are a selection of client testimonials below. I hold a BA in English Literature and Creative Writing from the University of East Anglia (UEA) and have written for The Sunday Telegraph, Sick Chirpse and Banner Magazine. For more information about each role, please click the job title to expand.
I work with clients of all sizes and stages across Europe and North America, specialising in both marketing (search, display, cross-channel, planning) and editorial (content strategy, translation, internationalisation).
Responsible for marketing performance across fifteen countries, directly managing 30+ people running paid search, display, TV and out of home, app marketing, UX and CRO projects. Shortlisted for Best Pan-European Campaign and Best In-House team at the European Search Awards 2015.
Managed a team of 6 running integrated content and search marketing campaigns. Clients included Volkswagen Group, eon energy, IKEA, RBS bank, Shell, Nestlé, DFS, Visit England and Sainsbury's.
Matt´s work directly resulted in significant increases in traffic over each of our seven markets, and his fast, professional way of working was exactly what this large project required.
Head of Online Marketing, Dreamlines GmbH
Matt created a new analytics framework for our website and app, allowing us to fully optimise our search, social and CRM campaigns. He´s professional and easy to work with. I would recommend him without hesitation
Brand Manager, Box at Work GmbH
Matt´s shrewd approach to planning, and enthusiastic, hands-on support has allowed us to significantly exceed our targets.
Chief Marketing Officer, MarleySpoon AG
Matt relaunched our paid media, and immediately doubled click through rate and improved our other account performance indicators. Our overall orders increased by more than 250% at the same investment level as the agency he took over from.
Founder and Managing Director, SeenBefore GmbH
Matt communicates clearly, without using jargon and is always delivering on a senior expertise level. I look forward to continuing to work together in future.
Head of Marketing, BetVictor
Within one month of taking over the accounts from our previous agency, our web traffic increased by 49%. The performance of our digital creative improved by 40%. Overall return on our ad spend has continued to rise each month.
Founder & Managing Director, NOMAD
We work together on several projects: building up tracking via Google Tag Manager, Segment and Mixpanel, defining our customer audiences and creating and testing marketing campaigns. Matt identified the best marketing opportunities for each individual project, and constantly adapted each campaign resulting in increased traffic and click through rates as well as decreased costs per click. Together, we improved our prototypes and their reach tremendously.
Lufthansa Innovation Hub
Dorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse pulvinar scelerisque dictum. Donec iaculis, diam sit amet suscipit feugiat, diam magna volutpat augue.